Soultrip

Soultrip is "middle Tennessee's premier soul cover band", whose goal is to take their listeners down memory lane with rock soul music of the past. Instead of lounge aesthetics, Soultrip infuses horns and backing vocals to add some flair. 

Logo for Soultrip with the tagline "Hitch a Ride for Soul Hits" featuring a red heart above the letter 'p'.

The Wild Card

In order for this logo to scale beautifully both at large and small scale, I put all of the focus on the word mark, and brought in parts of the original that I felt represented the heart of the band; familiarity in the groovy typeface, a smooth scenic ride, and the love of music.

Wild Card Mocks

Screenshot of an email from Jimmy Fitzgerald announcing that Soultrip is now a 501(c)3, with upcoming debut show on February 21st, and including the Soultrip logo at the bottom.
A young man with dreadlocks standing outdoors near a wall covered with newspapers, wearing a white t-shirt with the word 'souterip' and the slogan 'Hitch a Ride for Soul Hits' on it.
White mug with 'SoulTrip' logo and slogan sitting on a white windowsill near sheer curtains.
Black and white maze-like background with the word 'soutrip' in the center, accented with a small red heart above the letter 'i'.
Logo with the word 'soultrip' in soft white lettering outlined in black with a red heart over the eye and the tagline "hitch a ride for soul hits"
Logo with the word 'soultrip' in black lettering with a red heart over the 'u' and the tagline "hitch a ride for soul hits"
Logo with the word 'soultrip' in black lettering with a red heart over the 'i' and a long line under 'tri'
Logo with the word 'soultrip' in black lettering with a red heart over the 'i', and a long tail on the 'p'.
Logo with the word 'soultrip' in black lettering with a red heart over the 'i', and a long dashed tail on the 'p'.
Logo with the word 'soultrip' in black lettering with a red heart next to the 'p'.
Logo with the word 'soultrip' in black lettering with purple dropshadow
Logo with the word 'soultrip' stacked in black lettering with a red heart over the 'u''.
Logo with the word 'soultrip' stacked in white lettering, a black outline, and a red heart next to 'soul'.
Logo with the word 'soultrip' stacked in black lettering with a red heart displaying as the 'o'.
Logo with the word 'soultrip' stacked in black lettering with a red heat next to 'soul'.
Logo with the word 'soultrip' stacked in black lettering with a dashed red heat next to 'soul'.
A colorful heart-shaped design with the word 'soultrip' written inside in white stylized font.
A red heart with the words 'Soul Trip' written inside in white, stylized lettering.
Two red hearts, one large and one small, with the word "soultrip" written inside each heart.
A red heart with the word "Soultip" written across it in black letters on a white band.
A red heart with the word 'soultrip' inside, featuring a musical note and stylized text, with the phrase 'Hitch a ride for soul hits' along the bottom right edge.
The word 'soultrip' featuring a musical note and stylized text, with the phrase 'Hitch a ride for soul hits' along the bottom.
The word 'soultrip' featuring a musical note and stylized text, with the phrase 'Hitch a ride for soul hits' along the bottom.